Product. Customer. Moment.
When product, customer, and moment align, it’s no longer just a drink—it’s the thing they reach for, the taste they crave, and a reason to come back for more.
Ways To Work Together
I help beverage brands bring clarity and connection to their product, brand, and marketing. Whether it’s a fresh concept or a legacy brand in need of new life, I help you make sure everything—from the drink itself to the story it tells—fits together and resonates with your customer.
Think of me as your brand think tank, marketing support blanket, or private R&D lab. Potentially all three.
I recognize that every brand has unique needs, so I’m always happy to book a consultation to come up with a path that supports you and fits your budget.
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A brand is more than a clever name or a pretty label; it’s the voice, the personality, and the story you tell. I help you clarify your brand’s mission, identify who your customer really is, and figure out how your product fits into their lives. It’s about creating alignment and resonance at every level.
Ways We Can Work Together:
Brand Story Refresh - A fast, focused audit and rewrite of your core story and customer messaging. Including grab and go variations for multiple uses and actionable next steps.
Brand Positioning Workshop - Sometimes you just need help getting everyone on the same page. I’ll lead 2–3 facilitated sessions with stakeholders to define or refine your brand's messaging and competitive strengths.
Packaging Feedback Session - Is your packaging doing its best work? I’ll review existing packaging or new concepts with a focus on category fit, shelf appeal, differentiation and communication of benefits.
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Sometimes you need more than a consultant—you need a thought partner. I work alongside founders as a flexible extension of their team, offering guided strategic planning, team or project oversight, or getting my hands dirty where needed. Whether a couple days a month or a couple days a week, I bring the clarity and drive that helps founders lead with confidence.
What it might include:
Monthly strategy sessions and rolling 90‑day roadmaps
Target market definition
Competitive landscape analysis
New product development strategy
Go-To-Market strategy
Cross‑functional alignment with ops, finance, and sales
Team management and process building
Commitment: Minimum three months; most clients stay six to twelve.
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Great brands are built on great beverages. I work with you to make sure every beverage is more than just a drink. Whether it’s a new flavor, a reformulation, or a completely new concept, I focus on the details that make a product memorable and meaningful while keeping cost and scalability in balance.
Ways We Can Work Together:
Flavor Exploration Lab - Hands‑on R&D that turns a back‑of‑napkin idea into proof of concept. From initial brainstorming to guided tasting sessions to finalized recipes. I’ll set you up with a clear path to production.
Go-to-Market Strategy Session - Whether you’re launching a new product or in a new channel, we’ll review and refine your plan, target channels, and marketing priorities. This is a gut check and outside perspective to make sure you’ve thought of everything.
Line Extension Roadmap - A guided series of workshops where we map flavors, formats, and pack sizes, ending with clear decisions that preserve (or even increase) margins without cannibalizing your existing lineup. Includes trend research and competitive analysis.
Why Work with Me
While I love nothing more than tinkering with flavors, adding a little of this and backing off on that, the best products are built when every decision is rooted in understanding your customer and driven by a bold, clear mission. I’m not here to check boxes, I’m here to help you dream bigger, connect the dots, and maybe even throw out the rulebook when it’s holding you back. Great flavor means nothing if you’re selling it to the wrong people or if it costs too much to make consistently.
My work has been recognized by 4 Good Food Awards, a sofi Gold, Specialty Food Association Product of the Year, and BevNet Best New Product. That cardamom bitters of mine beat out chocolate, cheese, and your favorite snacks to snag Product of the Year. I can’t help but be proud of that.
Working with me means you’ll get a mix of creativity, pragmatism, and honest collaboration. I’ll be your thought partner, your problem-solver, and the person who reminds you that things can’t just look good on paper; all the pieces need to be right. Together, we’ll make something that customers can’t stop coming back for.
Ready To Get Started?
Let’s talk! Tell me about your project and what you’re looking for help with, and I’ll get you booked with a free consultation to explore all the options. I look forward to hearing from you.